Getting ready for Starbucks VIA™
Jess S., coffee master and store manager, London
As a true Starbucks fan, I am always excited to try anything that Starbucks creates. I am thrilled that Starbucks UK will launch Starbucks VIA™ Ready Brew, an amazingly innovative coffee that is going to make having a quality cup as easy as tear, tip and tap! To have the ability to offer customers great coffee when they cannot see us in store is fantastic. The Taste Challenge weekend (12-15th March) is a great chance for customers to try VIA™ for themselves and talk to their barista about having great coffee, anywhere.
Having sampled VIA™ with over 150 partners (employees) in the last week, I am certain that it is going to be another great coffee in our lives. Each person had the chance to pick their favourite and many reflected on how it would create additional coffee moments in their day, and the days of their friends and family. My personal favourite is the Bold Italian Roast with its rich flavour with a hint of sweetness. I guarantee you can find a sachet of VIA™ in every bag I own. (For those times when I need a Starbucks fix on the go!)
Can’t wait to see you in stores for the Taste Challenge next weekend!
25 Responses to “Getting ready for Starbucks VIA™”
Brilliant – I’m so excited, I’ve tried via before and its great. I’ll be there next weekend.
I get VIA brought in for me when relatives from the US come to visit, just hope its affordable over here.
We have been learning about Starbucks in business studies and we were told about VIA but none of us had ever seen it. It is good to now know what it looks like and I am excited because my parents like Starbucks coffee so they can buy it to drink at home.
I tried decaf Via when I was Miami in the summer – I hope this is part of the range as it was so good!
tried it last year in Florida, sorry Starbucks was not impressed, really disappointed, but will continue to enjoy my latte with an extra shot.
I bought it last summer from a few different starbuckses in London…so is this product supposed to be new or..?
I’ve been drinking Via since it launched in the UK last year. It’s a great coffee. Looking forward to it’s lunch into Ireland now. Just bring us decaf…please!
i cannot wait to try out the new VIA coffee. If it is as good as you think I will be a hopeless and helpless addict!!! I have to admit I do love Starbucks coffees.
I have used your VIA since it was launched last year and I love this coffee. I use a few a day and I very much enjoy the taste of this cofee. Thank you.
I’m excited to come to your store and get a free VIA coffee
Jess,
Great blog – thanks for doing this. It was great to see you at the partner coffee event Friday
Honestly, VIA taste is amazing .I tasted it before.
I’ll definitely try it, as I detest instant – so can I tell the difference? Can’t wait.
I can’t wait for the taste challenge next week.
Hi guys,
I love starbucks and have been a fan for years.
Soop lovin all the stuff you are doing to improve
the Starbucks experience ie loyalty cards, free taste shots , key rings ,IT access etc.
However WHAT ABOUT YOUR HOT CHOCOLATE LOVERS’!!
Or the HERBAL TEA STARBUCKERS!! WE’D LIKE A TASTE CHALLANGE TOO!
Come on Starbuckers what do you say ? Am I the only one?
If you “cut us do we not bleed Starbucks hot chocolate too?”
Adieu
Seas
I am so excited that VIA is here! Come into any Starbucks store in the UK to find your favorite VIA roast. My Italian Roast was not far behind me this weekend and made for an excellent cup of coffee. See you for the Taste Challenge this weekend.
MY HUSBAND HAD FREE SAMPLE OF COLUMBIA AT LUNCHTIME AND DECLARED IT FANTASTIC – AS GOOD AS PERCOLATED ANYTIME
AMAZING AMAZING AMAZING! The best instant I have ever tasted! No comparison.
Just received my free sample colombia this morning and gotta say it’s the best instant I have ever tried – not far off filter coffee at all. I’m very impressed. Starbucks now need to make jars of the stuff and sell them in supermarkets at a reasonable price in order to convince everyone.
Sitting here sipping the free sample of Colombia VIA which my husband received in the post (the snob that he is, he won’t touch the stuff). I’m an avid hater of instant coffee and just wanted to take a leap of faith. I must admit that it is a vast improvement on ANY other instant I have ever tried. I suppose it removes the pleasure I take in the ritual that is preparing my coffee, or the treat that it is to have stop over at Starbucks. I’m not sure I wish to sacrifice ritual for convenience, so I will keep saying that it’s STILL instant coffee = not proper coffee.
I have tried VIA on an easyjet plane last year and I have to say I didn’t think it was good as Starbucks normal high quality – I think I will stick to finding a local store via my iPhone app…
Our household drinks nothing but Starbucks coffee! Our two “children” are both coffee masters working in their respective Starbucks stores. One child lives and works in Canada and the other one lives and works in the United Kingdom. It was during our trip from our home in Canada to London at Christmas 2009 that we carried VIA coffee in our luggage. We wanted to be sure that we were able to enjoy the taste of Starbucks coffee even when we did not have access to a coffee maker. Although not quite as good as a cup of freshly brewed Starbucks coffee, VIA beats any other ready brewed coffee hands down!
This StarbucksVIA ready Brew really is the BREW and mother of COFFEE! I often long for the taste of Starbucks coffee when i can’t get to a store, first thing in the morning and when i’m 30,000ft up. Now, i’m able to get that taste anywhere…even when i’m flying back home! Well done Starbucks, you’re onto a winner and you should certainly be proud of it! Ah, and thanks for the sample!
)
thanks for all of you for a good comments I am so proud for working for Starbucks and I just love columbia Via
Thanks for all of you again and enjoy
today I came to London to see my mum as I could not yesterday I was waitting at Paddington Station for her pick me up and I decide to go to Starbucks to wait for her. By the door was a lady ofering the test challenge she told me lots of intresting thinks about coffee and new Via was so good then on the end I was not sure when I ended buying the 12 pack of Via (she was good selling it….) but you know what ? was wort it as I pay just £3.45 and I got 12 pack of Via, mocha with cream,sampling of other Via and really smilly good service from everybady… that lady even told me how eazy make mocha and cappucino from Via at home………
I am writting about it as when I made mocha for my mum at her house she made me to tell her how I know that…. hehehe
well dane Starbucks and Paddington station
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